A Little Hope
March / April 2020
It is not easy to find a topic for a strategy column these days. In many companies, it is all about existence. They cannot deal with planning for the future until the immediate crisis has been overcome. I suspect that this will take quite a while and will make life harder for many companies, especially our small ones, by the day.
But even in dark times, there are glimmers of hope. I spend a lot of time researching upcoming projects and have also found glimpses of light on the Internet and in the news. It turns out that the current difficult and completely unexpected situation makes inventive.
Here are my personal favorites:
In times of crisis, adaptability and ingenuity are evident. That gives hope.
Personally, I now also have time to dedicate myself to one of my favorite projects: since last year, our garden and company site has been a place for biodiversity. He hardly needs any care anymore, but a few fences need to be renewed and one or the other herb can also be plucked. If you feel like and have time, you can take a look at the website of our project Initiative Vielfalt, a Diversity Initiative, and connect with it. A corner in the garden or a flower box is enough.
For many of us, the crisis is indeed turning a new point. Whoever survives it will think about how the future can be better and safer. Those who spend a lot of time at home have time to think and may also change the future lifestyle.
I wish you and your company to get through the crisis in a healthy way. See you to Corona.
About the Author
Wiebke Brüssel is a graduate in business administration and managing partner of the North Strategy Office.
The Strategy Office North works for companies and organizations in the private and public sector, for founders and for companies at the beginning of their career.
It deals with individual questions, which often arise from the trends of our time. For this purpose, we develop solution-open and team-oriented strategic measures and goals that ensure long-term success.
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